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Best Workplaces in KSA
KSA 2025
OUR Story
For over 15+ years, PROLINE has been operating across multiple cities in Saudi Arabia and key international locations, supporting events where scale, pressure, and accountability converge. What began as field operations evolved into a system-driven operating model, where technology is embedded directly into on-ground execution enabling visibility, control, and informed decision-making in real time. Today, our story is defined not by where we started, but by how we operate: locally grounded, globally exposed, and built on operational continuity.
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OUR MISSION
TO BE OR TO BE is to enable safe, compliant, and controlled events by transforming field operations into measurable decision systems. We exist to reduce uncertainty, not by adding people, but by structuring how decisions are made.
OUR VISION
A future where events are managed through live operational intelligence, not reactive manpower. Where every movement, deployment, and response is guided by data, visibility, and clear authority.
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Best Workplaces in the Middle East
GCC 2024
Best Workplaces for Saudi Nationals
KSA 2024
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Best Workplaces for Millennials
GCC 2024
PROUD MOMENTS
We are proud of operating complex, large-scale events consistently and without interruption. Across multiple editions and over consecutive years, Proline has supported high-profile festivals and exhibitions where scale increases, pressure intensifies, and margins for error disappear. Our pride is not in individual events but in the continuity of trust and operational.
EVENT MANAGEMENT SERVICES
Empowering organizers to deliver seamless, secure, and engaging experiences.
Crowd Management
Managing crowds as a system of movement and decision — not just physical presence. We plan and control crowd flow, entry and exit points, and real-time responses to congestion and emergencies, ensuring safe and balanced operations in high-density environments.
Security Management
Establishing clear security governance through defined authority and decision paths. We assess security risks, manage checkpoints and access control, and handle incidents in coordination with relevant authorities to ensure controlled and auditable security operations.
Event & Tools Equipment
Providing operational infrastructure that supports control and execution. We deploy barriers, communication tools, access control equipment, and on-ground assets as defined by the operational plan to reinforce field control and coordination..
Traffic Management
Organizing traffic as a critical component of event safety and continuity. We manage vehicle and pedestrian movement, plan routes and diversions, and reduce pressure at access points to enable smooth arrivals and exits.
Guests Management
Managing guests and VIPs through structured movement and access control. We regulate entry, permissions, and internal circulation to deliver a seamless experience without disrupting overall crowd dynamics.
Providing Staff
Deploying personnel as part of an operational system — not as headcount. We assign teams based on roles and zones, align tasks with operational plans, and prepare staff according to event-specific scenarios..
OUR TECHNICAL
SERVICES
Proline is revolutionizing crowd management with technology that puts control, safety, and performance in your hands
Real-Time Operations Control
– Live visibility – Status & deployment tracking – Instant escalation
Smart Workforce Orchestration
– Role-based assignment – Zone control – Shift & performance tracking
Access & Crowd Flow Intelligence
– Zone access logic – Crowd density awareness – Flow optimization
Incident & Risk Management System
– Real-time incident reporting – Escalation workflows – Response documentation
Compliance & Operational Reporting
– Attendance & deployment logs – Decision trails – Post-event operational reports
Command, Communication & Coordination
– Field-to-command communication – Task updates – Operational alignment
TURNING NATIONAL EVENTS
INTO GLOBAL INSPIRATION
We know what visitors want, and we have data to prove that.
